The Greek islands of Rhodes is seeking to attract more
tourists for luxury holidays than simply revelers in search of cheap drink in a new initiative by the local tourist board - a move which could lead to a fall in the number of travel insurance claims from partygoers involved in mishaps.Rhodes has recently enjoyed a boost in reputation and profile, as a result of widespread improvements to hotel standards and the opening of more five-star hotels across the Rhodes Tourism is hoping the island can leave behind its associations with the Faliraki party scene.
PR manager Tom Panagos said: "When someone talks about Faliraki I feel as if I'm in a time machine. Those days are long over for us and we have worked hard to reposition the island as a quality destination."
He added people planning luxury breaks can choose from more than 100 high-end hotels in Rhodes and will soon be able to visit the island's biggest spa.
Rhodes is proving ever-popular with Britons, welcoming more than 267,000 last year, up 7.5 percent on 2009.
by Abigail Phillips
source: business review europe
