Saturday, July 16, 2011

Leo Burnett's Athens unit enters pre-bankruptcy process

Leo Burnett has entered a pre-bankruptcy process in Greece, as the Publicis Groupe-owned agency struggles to stay in business in the country and keep clients and staff on board. Amid Greece's economic crisis -- and plummeting ad spending -- Leo Burnett was also caught up in the economic troubles of a local privately owned Greek TV channel called Alter that filed for bankruptcy in May.
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Chicagobusiness